Antony Wainaina

Antony Wainaina is a Nairobi-based real estate communications professional, business journalist, content strategist and digital marketing specialist serving as Chief Marketing Officer (CMO) at Gazebo Homes Ltd. With professional experience spanning real estate communications, digital marketing, market analysis and client engagement, he leads the company’s marketing strategy, brand positioning and digital growth initiatives.

 

Antony combines his background in business journalism with a data-informed approach to property marketing, producing real estate content, market briefs, neighbourhood guides and investor-focused insights that help buyers and investors better understand Kenya’s evolving property landscape. His work focuses on translating market information into clear, accessible and credible communications that strengthen brand trust and support informed property decisions.

At Gazebo Homes Ltd, Antony is responsible for aligning marketing activities with the company’s commercial objectives. His role encompasses digital marketing strategy, search engine optimisation (SEO), content development, social media, online advertising, media communications and brand management. He works to strengthen the company’s digital visibility, attract relevant audiences, generate qualified property enquiries and ensure that marketing campaigns support the sales team’s revenue objectives.

Antony also brings an analytical perspective to marketing through property-market research, audience insights, search behaviour analysis and digital performance measurement. By evaluating campaign results and identifying emerging content and market opportunities, he helps guide decisions around brand communication, audience targeting and demand generation. His approach connects marketing creativity with commercial performance, ensuring that the company’s digital presence contributes to measurable business goals.

Beyond his corporate responsibilities, Antony Wainaina, also known as Nommadj, is an entrepreneur and the founder of Maploti, a real estate marketplace initiative focused on connecting property opportunities with local and diaspora audiences. His wider interests in journalism, technology and African property markets inform his perspective on digital innovation, investor confidence and the role of reliable information in real estate.

As Chief Marketing Officer, Antony is focused on building a recognisable and trusted real estate brand, expanding Gazebo Homes’ reach among local and international audiences, and developing a marketing function that supports sustainable growth in Kenya’s competitive property market.